Yelp

Yelp is a site that one can personalize to fit a specific location, for instance, as linked, Tempe, Arizona. Once one creates a profile, upon returning to it Yelp recommends events, restaurants, shopping, nightlife, and an array of other activities and places nearby. The most useful part of this is that these items are ranked by popularity over time, so there are lists of what is currently or recently popular and what has long-term popularity, based on Yelp users' consistently positive reviews. The tagline, "Real people, real reviews," truly encapsulates what the site is about, and what it delivers. My main issue with the site is that things that aren't reviewed on the site will most likely never be noticed.