This Next is a site devoted to consumerism. It's main functions are, according to the site, "to explore great product recommendations, get personalized shopping suggestions, and rave about the products you like." Users can see "what's hot" in other major cities, see who is recommending what, and what kind of trends are happening in their own back yards. It also employs a question of the day. For instance today users are asked, "What is your favorite kind of hot chocolate?" This site is very intriguing to me, and I think I'll be exploring it more. The downturn of the economy could put it in a very interesting position, to encourage thrift instead of its perceived devotion to luxury.