5.2.09

High Concept Pitches

DustBuster: Lugging around a heavy, loud, over-sized vacuum cleaner for the smallest of clean-up jobs will no longer be a problem with a cordless, light, hand-held DustBuster with as much power as a vacuum, but a fraction of the size. Easy to use and transport; perfect for anyone needing a quick, thorough cleanup. Target market: Busy moms, bachelors and college kids.

Wite-Out: Wasted paper, illegible copies, letters and documents filled with typos make communication untimely and difficult. Wite-Out makes easy, fast corrections to documents with its quick-drying white liquid solution. Target market: offices, writers, editors, students.

Disposable lighter: A safe, easy and modern alternative to dangerous and environmentally unfriendly stick matches. Carry it in your pocket or purse for a guaranteed quick and convenient light. Target market: smokers, parents, 18-24 year-olds.

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